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Email Marketing Manager / International Team Lead

Date:  Apr 6, 2021

London, GB, ECR4R 1 BR Munich, DE, 80333 Berlin, DE, D-10587

Company:  Vistaprint

Vistaprint’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vistaprint brand, reach new audiences and offer the best possible experience for every customer.


What You Will Do:

We’re looking for someone to Lead all aspects of European Email marketing plans, providing input and strategic direction, to meet business objectives and exceed financial expectations across the European markets. Responsibilities include to manage and mentor five direct reports on the European Email planning team.

  • Lead and closely monitor important metrics to influence and optimize campaign strategy to exceed financial objectives. Partner with Analytics to identify and test into new targeting opportunities.
  • Optimize internal email creation process and effectively manage resources to improve execution timelines.
  • Communicate and set expectations with market and global stakeholders on various initiatives and projects, and work in close collaboration with distributed team members from multiple functions including marketing, creative, content and analytics to elevate marketing plans and ensure campaigns are meeting objectives
  • Apply extensive marketing background to supply fresh ideas and innovative concepts to develop channel roadmap leveraging the latest and pushing the envelope for new channel innovations. And of course Develop new processes and find opportunities to evolve current ones to improve the way we work with the goal of delivering value to the customer more quickly
  • Develop, design, run and analyze A/B and multivariate tests across offers, creative, mailable file and segmentation



Your Qualifications:

  • 5+ years experience in strategic channel marketing
  • 4+ years direct leadership experience, with a consistent track record of delivering robust campaign strategies and results through their own work and the work of others.
  • University degree in marketing, business, economics or related field
  • Ability to analyze large data sets and trends to inform strategy and drive business decisions
  • Has experience in crafting clarity and setting objectives from the nebulous while managing multiple complex initiatives at once

Nice to Have:

  • Experience working in agile or scrum a plus



Why You’ll Love Working Here:

Being at Vistaprint means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work. 


Vistaprint has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vistaprint’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees. Vistaprint offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace



Remote First-Culture:

In 2020, Vistaprint adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers everyone to be their best and most brilliant self. Vistaprint also provides collaboration spaces for team members to work physically together when it's safe to do so or believe in office working will deliver the best results. Currently we are enabled to hire remote team members in over 20 US States as well as several countries in Europe: Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.  



About Us:

As an e-commerce powerhouse, Vistaprint creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world.  For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vistaprint acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love.  Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.  


Equal Opportunity Employer:

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

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