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Sr. Director, Digital Service Growth

Date:  Jun 9, 2021

Boston, MA, US, 02111

Company:  Vistaprint

Who We Are:

Vistaprint’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vistaprint brand, reach new audiences and offer the best possible experience for every customer.


Vistaprint Digital Services is looking for a world class partner and leader to drive, develop, and lead the Growth team. Vistaprint is undertaking a major project to redefine our Global Digital Services Line of Business (LOB) and products. You will focus entirely on the growth of Digital subscribers to include traditional growth tactics such as SEO, Paid Search, Internal & External Campaigns. vistaprint.com placement with a drive to lower the cost if subscriber acquisition. The Growth Director role will also require focus on user engagement and retention, using tactics that will drive use of the products and services offered to drive subscriber retention and upsell


The Growth Director role reports directly to the GM/VP of Digital. As an early entrant into the Vistaprint Digital team you will drive the recruitment of your direct team and aid recruitment for other related teams. As a member of the Digital Services LOB leadership team, you will be involved in helping define the Digital LOB vision, business strategy, strategic and tactical approaches, products portfolio, user journeys, research and evaluating potential business partnerships. The Growth Director is responsible for acquiring and retaining Digital Services B2B subscribers and will be primarily measured on net subscriber growth and lifetime value. As part of this headline accountability, the Growth Director is also responsible for developing subscriber strategy across the lifecycle to drive engagement, conversion and nurturing paid and non-paid subscribers with relevant and personalized communications. Planning and data analysis are central to the Growth Director’s role and as such you are expected to understand, analyze and use data effectively to drive audience targeting, decision-making and reporting. As a key stakeholder in the   process, the Growth Director will be expected to contribute accurate and meaningful forecasts to comprise budgets and forecasts. You will also be accountable for pricing and managing spend to budget and agreed strategy.


The Digital Services group offers a creative, fast paced, entrepreneurial work environment where you’ll be at the center of Vistaprint innovation. You will have a direct impact on your customers by making it easy and efficient for them to use our SMB focused products, increase sales and promote their brands through Vistaprint Digital.


What You Will Do:

  • Digital and intime physical subscriptions' strategy, planning, and execution across the subscriber lifecycle
  • Develop strategy to identify, reach, convert & retain new subscribers
  • Delivery of acquisition and retention plans, campaigns & analysis
  • Campaign channel planning and delivery
  • Reporting and analysis
  • Budget management, forecasting, and pricing strategy
  • Work with Data & Analytics and GTM teams to define audience and develop attractive subscription offers


Your Qualifications:

At Vistaprint, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • Bachelor’s Degree
  • Demonstrated experience and success leading impactful, cross-functional projects
  • 5+ years of experience in B2B digital products
  • 5+ years of Strategic Partnership Management experience
  • Ability to quickly adapt to changing priorities and generate innovative solutions
  • Proven consumer performance marketing track record
  • Deep knowledge of digital acquisition performance marketing


Nice to Have:

  • MBA
  • Experience in bringing technology products to market in a fast-paced environment
  • Relevant product management/relationship management work experience in the online advertising or retail industry
  • Experience in ad serving, search engines, SEO/SEM, eCommerce
  • Experience with CPC advertising and paid search marketing


Why You'll Love Working Here:

Being at Vistaprint means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.


Vistaprint has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vistaprint’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees. Vistaprint offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.


We're Remote-First:

In 2020, Vistaprint adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vistaprint also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.


About Us:

As an e-commerce powerhouse, Vistaprint creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vistaprint acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


Equal Opportunity Employer:

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.



Nearest Major Market: Boston

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