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Senior Marketing Specialist, Go-To-Market, Southern - Europe Remote

Date:  Sep 9, 2021

Barcelona, B, ES, 08019 London, GB, ECR4R 1 BR Amsterdam, NL, 1012 AB Prague, Prague 5, CZ, 150 000 Berlin, DE, D-10587 Dublin, IE, D24 E180 Munich, DE, 80333

Company:  Vistaprint

Vistaprint’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vistaprint brand, reach new audiences and offer the best possible experience for every customer.

Vistaprint is looking for a GTM Marketing Specialist to support our Spain, Italy and Portugal team.

In this role you will be responsible for ensuring that our Go to Market campaign calendar is both locally relevant and aligned with Global Marketing.  Not only will you be collaborating with different teams on the creation of the plan, but you will also lead the efforts to ensure all creative assets and workstreams are delivered on time.  Your ability to project-manage the many stakeholders for both input and output will be key to success. 


What You Will Do:

  • Support bringing strategic product category integrated marketing plans and roadmaps to life across locales, purchase funnel, and full customer experience
  • Build ES, IT & PT marketing calendars to align integrated marketing plans
  • Collaborate with team members across cluster team, product management, channels, creative, technology, and pricing groups, as well as with agencies; Serve as main point of contact for channels including site, display, email, affiliate, search, print, social, and PR
  • Help identify market and consumer data to build and manage cohesive and meaningful marketing plans for the category.  Stay on top of market trends and assist identifying new market opportunities
  • Optimize channels and plans by mapping assets to strategic objectives and desired customer experience across all touch points. Recommend optimizing processes and interaction models to ensure efficiency and alignment across teams
  • Demonstrate a strong understanding of key metric performance to define goals and utilize complex data to measure and optimize performance of campaigns and categories
  • Support in writing creative briefs, reviewing creative, gathering cross-functional feedback, giving objective feedback, and ensuring inspired creative is delivered
  • Partner with product teams in understanding and informing roadmap of future products and services; Partner with brand team to understand and inform brand strategic direction as it relates to the product categories you work on

Your Qualifications:

  • 2-5 years of proven experience in e-commerce marketing
  • Attention to detail and demonstrated ability to balance multiple complex projects at once. Ability to think analytically and use data to make informed recommendations
  • Customer-first mentality and passion for delivering the best end-to-end experience
  • Excellent interpersonal skills and demonstrated ability to work well both independently and in a team setting; Comfortable working in highly cross-functional teams
  • Use of collaboration tools like: Jira, Miro, and/or Trello

Nice to Have:

  • Bachelor’s degree in Marketing, Business, Economics or other related fields
  • Fluency in Spanish, Italian and/or Portuguese.


Why You'll Love Working Here:

Being at Vistaprint means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.

Vistaprint has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vistaprint’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees. Vistaprint offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.


We're Remote-First:

In 2020, Vistaprint adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vistaprint also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.


About Us:

As an e-commerce powerhouse, Vistaprint creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vistaprint acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


Equal Opportunity Employer:

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.



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