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Senior Customer & Portfolio Strategy Manager - US Remote

Date:  Jan 7, 2022

Waltham, MA, US, 02451

Company:  Vista

Who We Are:

Vista’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.


The NA Marketing team, a regional function within the North American line of business, manages integrated marketing efforts across both US and Canada. Collaborating directly with global functions, we partner cross functionally with many teams (marketing, creative, pricing, technology, finance, data & analytics) to deliver the best experience for our customers. From the simplest interaction on our website to how people take in our advertising and communications, we are passionate about delivering value. We know our customers’ needs and seek to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vistaprint brand, reach new and existing audiences and offer a best-in-class, personalized experience for our NA customers.


To truly serve our customers, it is imperative that we work backwards from customer needs and ensure core Marketing decisions are aligned with our value proposition for Vistaprint’s portfolio of products and services: how we set list prices, promote discounts, and how we determine product and service exposure across channels and key customer touchpoints. As a Senior Manager leading the NA portfolio strategy, you will be responsible for translating audience, product, pricing and promo strategies into a cohesive marketing and channel strategy. You will be working closely with counterparts from our Pricing & Promotions team, Marketing leads, Go-to-Market and Channel specialists, as well as Product Lines of Business.


What You Will Do:

  • Lead development and adoption of the NA marketing and portfolio strategy across the larger NA team (applicable to US and CAN markets) in support of our customer strategy
  • Orchestrate setting optimal effective prices (list price and targeted discounts based on varying customer attributes and audiences) throughout the year and sync across marketing efforts (full-funnel customer campaigns, channel mix)
  • Focus on driving long term customer value and health of our customer cohorts, balancing key metrics such as VGP, customer engagement, new customer acquisition and repeat rates
  • Lead discussions with the Pricing & Promotions, Finance and Analytics team members to refine success measurements and develop a continuous test and learn roadmap designed to achieve goals and success metrics
  • Work directly with marketing and channel team members to develop, track, and analyze go-to-market and channel plans that reflect our strategy and help us push the boundaries of what’s been done historically
  • Constantly seek out new opportunities to drive performance through data and competitive insights, and challenge key stakeholders to do the same
  • Influence key stakeholders at all levels, leveraging customer insights, data and test results to lead the discussion


Your Qualifications:

At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • 8+ years of experience, either in marketing or pricing related field
  • A passion for pricing and promotions, and the role that these elements play in the customer journey
  • Knowledge of marketing channels and key success metrics
  • Highly analytical and skilled at drawing action items from data
  • A combination of strong organizational and project management skills
  • Track record of delivering results with a sense of ownership, steadfast curiosity, and a bias towards action
  • Strong interpersonal and leadership skills; Ability to effectively interface and influence at all levels and with external partners
  • Rigor in making data-driven decisions and an experimentation approach that helps us learn effectively
  • Ability to formulate strategy but also dig in and execute as needed


Why You'll Love Working Here:

Being at Vista means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.


Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees. Vista offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.


We're Remote-First:

In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.


About Us:

As an e-commerce powerhouse, Vista creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vista, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vista acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.



Nearest Major Market: Waltham
Nearest Secondary Market: Boston

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