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Channel Marketing Specialist Paid Search / Search Engine Advertising Specialist

Date:  Nov 20, 2021

Tunis, TN, 1053

Company:  Vista

Job Title:  SEM Specialist

Location:  Tunis


Who We Are:

  • We are part of the Data & Analytics (DnA) organization at Vistaprint, where we are on the forefront of leveraging data and automation to maximize profit at desirable return on ad spend (ROAS) targets.
  • Our team is spread across the globe and is loaded with talent, with team members in Boston, Barcelona, and Sydney.
  • We function as a centralized team, with some of our team members embedded within lines of business (LOBs), and others serving central roles which impact all LOBs. Your role will be predominantly supporting the Rest of Europe LOB.
  • Search and Shopping are a crucial component in Vistaprint’s success, and we’re uniquely positioned to give our customers what they want, when they want it, leveraging our scale to deliver incredible customer experiences.


What You Will Do:

  • Operationalizing & executing tactical optimizations. You will be helping the team audit areas of opportunity within our accounts and executing against these opportunities to positively impact performance of the channel.
  • Delivering an exceptional customer experience through flawless operational execution. Create and optimize marketing campaigns within the Paid Search Channel to increase long term customer value and support overall business objectives. Your attention to detail is a strength you will bring to your role.
  • Optimizing and testing.  Apply your understanding of the competitive landscape, our customers’ needs, and current campaign performance to test new ideas for increasing profit and ROAS of our campaigns.  
  • Growing the business. We’re unique in Paid Search.  We have access to a lot of data.  It’s a demand-driven channel.  You’ll work cross-functionally to unlock insights about customer behavior for other teams, and you’ll continue to leverage this data to grow not just Paid Search but also the business.
  • Operating in real partnership with the business. Working closely with your colleagues, not just on the Paid Search team, but also in other areas of the business to solve problems together, innovate, and turn ideas into reality. You will collaborate with wider marketing channels, product teams and decision makers
  • Shopping Ads growth. We have an incredible amount of opportunity in Google and Bing shopping and a large backlog of amazing ideas you will help execute.



Your Qualifications:

  • 1+ years experience working with Search and Shopping campaigns including keyword management, ad copies implementations, account health improvements
  • Strong understanding of Paid Search and Shopping Ads, including understanding of automated bidding, mastery of campaign and keyword management and understand the major components of good account architecture and account health.
  • Strong and willing team player, who isn’t afraid to help others succeed in addition to achieving their own success.
  • Proficiency in Excel.  You’re extremely comfortable using Excel
  • Autonomy in problem solving, breaking down larger problems and tasks into smaller increments of work to make progress more quickly.
  • Is comfortable multi-tasking. You enjoy and can handle multiple projects at once. You deliver on timelines and set expectations with key stakeholders in your projects.



Nice to Have:

  • Google Ads certification
  • Looker / Tableau
  • Additional European language skills



Why You’ll Love Working Here:

  • We have a working culture where innovation is at the heart of everything we do
  • You will be working in a truly global environment with an exceptionally talented and ambitious group in all areas of e-commerce
  • You will have a lot of fun working with people who are as energetic, smart, and driven as you are
  • We offer competitive salary and benefits program


About Us:

Vistaprint is a Cimpress company passionate about empowering people to make an impression through individually meaningful, personalized physical products. We are a team of over 10,000 members in 24 countries working together to empower 17 million customers to make an impression. We are passionate, self-starting, and audacious. We thrive in an entrepreneurial environment. Whatever geography we’re in, we bring exceptional talent together. We never stop learning and we believe you shouldn't either.


Equal Opportunity Employer (all Locations):

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.