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Integrated Marketing Manager- US Remote

Date:  Jan 14, 2022
Location: 

US

Company:  Vista

Vista’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.

This role reports to our Sr. Integrated Marketing Manager. The mission of the integrated marketing group is to build end to end go-to-market plans for our audiences with a unified, thoughtful message for each. You will help small businesses and consumers alike learn how they can use Vista’s products and services to create, grow and market their business or create memorable life moments.

This is an opportunity for someone who enjoys team collaboration, cross-functional and global campaigns and transformation. The ideal candidate is a strategic problem solver who can get tactical to get things done.

What You Will Do:

  • Partner with brand marketing and strategy in order to bring brand strategies to life through integrated marketing campaigns and efforts
  • You’ll help define and launch integrated marketing plans and campaigns for our key target audiences; in partnership with project management keeping project timelines updated and clear across all collaborators
  • You’ll partner with marketing colleagues across 17 global markets, cross-functional partners across LOB, channels, product marketing, marketing operations to build the strategy, gather requirements and ensure we deliver a consistent unified global message to market.
  • Identify market and consumer data to build and manage cohesive and meaningful marketing plans. Stay on top of market trends and assist identifying new market opportunities
  • Write engaging and dynamic creative briefs, evaluate creative work to ensure objectives are met, gather cross-functional feedback, push teams to continually drive creative excellence
  • Optimize channel plans by mapping assets to strategic objectives and desired customer experience across all touch points
  • Demonstrate a strong understanding of key metric performance to define goals and utilize data to measure and optimize performance of campaigns and categories
  • Act as the Integrated Marketing lead for our SMB and consumer audience. In this capacity you will join all relevant meetings, and represent integrated marketing strategies and critical metrics to cross-functional partners.

Your Qualifications:

  • Bachelor’s degree in Marketing, Business, Economics, Mathematics or other related fields, MBA a plus
  • 5+ years of experience in marketing, people management experience a plus
  • Range of marketing knowledge especially across digital platforms and social platforms
  • Is a leader with exemplary communication and presentation skills
  • Customer-first mentality and passion for delivering the best end-to-end experience
  • Ability to think analytically and use data to make informed recommendations
  • Proficiency in the use of MS Office, Excel, Word, PowerPoint, Keynote, Google Workspace

Why You'll Love Working Here:

Being at Vista means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.

Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees. Vista offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.

We're Remote-First:

In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.

About Us:

As an e-commerce powerhouse, Vista creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vista, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vista acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.


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