Sr. Paid Search Specialist

Who We Are:
● We are part of the Marketing organization at Vistaprint, belonging to the Integrated Media Team, where we are on the forefront of leveraging data and automation to maximize profit at desirable return on ad spend (ROAS) targets.

● Our team is spread across the globe and is loaded with talent, with team members in Boston, Barcelona, London, Tunis, India and Sydney.
● We function as a centralized team, with our team members embedded in regional teams (NA, ANZ and EU). Your role will be predominantly supporting the EU Market.
● Search and Shopping are a crucial component in Vistaprint’s success, and we’re uniquely positioned to give our customers what they want, when they want it, leveraging our scale to deliver incredible customer experiences.
 
 
What You Will Do:
● Be a part of the EU Regional Paid Search team – Manage campaigns across 3 of our European markets and support the rest of the team, while collaborating with colleagues in the EU team, to achieve our business goals.
● Identifying opportunities. You will be helping the team audit areas of opportunity within our accounts and executing against these opportunities to positively impact performance of the channel, in alignment with the company's marketing objectives and you will develop and execute comprehensive paid search strategies across various platforms, including Google Ads and Bing Ads.
● Lead Projects - Oversee and manage projects from inception to completion while ensuring project objectives are met and completed on time and that all deliverables are of the highest quality.
● Optimizing and testing.  Apply your understanding of the competitive landscape, our customers’ needs, and current campaign performance to test new ideas for increasing profit and ROAS of our campaigns.
● Reporting on performance. Generate regular reports on your campaign performance, providing insights and recommendations for improvement for your markets as well as Projects that you lead for the team.
● Data-driven decisions. You adeptly handle key performance indicators, possess strong problem-solving and analytical skills, and excel in making decisions based on data.
● Delivering an exceptional customer experience through flawless operational execution. Your attention to detail is a strength you will bring to your role.
● Growing the business. You’ll work cross-functionally to unlock insights about customer behavior for other teams, and you’ll continue to leverage this data to grow not just Paid Search but also the business as a whole.
● Stay abreast of industry trends, best practices, and algorithm updates to ensure our campaigns remain competitive and effective.

Your Qualifications:
● 3+ years' experience in managing Search and Shopping campaigns.

● Complete command and mastery of Paid Search, including understanding of automated bidding, mastery of campaign management & account health, performance reporting and storytelling using data.
● Strong and willing team player, who isn’t afraid to help others succeed in addition to achieving their own success.
● Proficiency in Excel. You’re extremely comfortable using Excel.

● Autonomy in problem solving, breaking down larger problems and tasks into smaller increments of work to make progress more quickly.
● Is comfortable multi-tasking. You enjoy and can handle multiple projects at once. You deliver on timelines, set expectations with key stakeholders in your projects, and are comfortable tackling complex business tasks.
● Strong project management skills including ability to deliver requirements, write user-stories, manage stakeholder expectations, calculate and communicate impact Cost-of-Delay, and communicate clearly with stakeholders.

Useful Platform Experience:
● Google Ads, Looker, Products Up, Google Merchant Center, Google Tag Manager, Segment, Google Analytics.

Why You’ll Love Working Here:
We have a working culture where innovation is at the heart of everything that we do. You will be working in a truly global environment with an exceptionally talented and ambitious group in all areas of e-commerce. You will have a lot of fun working with people who are as energetic, smart, and driven as you are. We offer a competitive salary and benefits program.

About Us:
Vistaprint is a Cimpress company passionate about empowering people to make an impression through individually meaningful, personalized physical products. We are a team of over 10,000 members in 24 countries working together to empower 17 million customers to make an impression. We are passionate, self-starting and audacious. We thrive in an entrepreneurial environment. Whatever geography we’re in, we bring exceptional talent together. We never stop learning and we believe you shouldn't either.

Equal Opportunity Employer (all Locations):
Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.