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Product Manager, Customer Identity - Europe Remote

Date:  Nov 4, 2021

Barcelona, B, ES, 08019 Amsterdam, NL, 1012 AB Munich, DE, 80333 Berlin, DE, D-10587 London, GB, ECR4R 1 BR Dublin, IE, D24 E180

Company:  Vista

Who we are:

The mission of the Product Management Organization at Vista is to create and deliver incredible experiences to our customers. We work across teams of software engineers, designers, analysts, and business partners to deliver customer-first solutions. We are empowered to own our product, features, capabilities, through the entire product lifecycle from initial concepting through post-launch analytics and iterations. When we bring new people to our team, we look for those who are hungry to learn and excited to share what they discover with others. We want you to rise-up to meet new challenges and feel inspired as you find new answers to old questions. When you do, success won’t be far behind.


You will help define and execute the overall strategy and vision for Vista – our core small-business platform, under the Digital Product organization.


About the Role

The Personalization Capabilities group is responsible for the tools and platforms that empower all Vista product teams to deliver personalized customer experiences leveraging high quality data. As the Product Manager for Customer Identity, you will ensure that we have the right platforms to ingest, organize and seamlessly activate customer data at scale. Your products will power a single view of the customer and unlock the ability for teams to act on all of Vista’s customer data in meaningful ways. You will partner closely with your engineering squad and data & analytics partners to assess our current audience & identity platforms and create a product roadmap with plans to elevate them to meet our growing business needs. This product manager will also play a key role in bridging the gaps between collected data and meaningful use of it by internal stakeholders.

What You Will Do:

  • Be the Customer Information expert who can answer almost any question about customer data and audience segments
  • Define the vision and strategy for your product, and build thematic roadmaps that tie to strategic business initiatives
  • Work closely with a team of engineers and data scientists to build best in class audience and identity products
  • Engage with other product managers and business stakeholders to ensure that the data products you’re creating are organized, accessible, and easy to activate in multiple use cases.
  • Market your product internally to various departments to ensure all available users know about your product and how they could value from it
  • Lead a diverse team through the product lifecycle, from concept through delivery
  • Shape and define innovative solutions from ambiguous, and at times, complex requirements
  • Prioritize many requests and ideas for features by understanding the business value and impact, weighed against the risk and development time

Your Qualifications:

At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • You are a qualified product practitioner with 3+ years of experience and bring a strong knowledge of agile development
  • You are comfortable with complex data analytics, customer segmentation and familiar with machine learning applications
  • You have a strong understanding of product interaction analytics and tracking data, its utilization in planning enhancement, and live experience testing methodologies
  • You’re able to identify & define complex problem spaces and find creative solutions, using evidence to make great decisions
  • You understand that "everyone wants things done" and can make tradeoffs while staying on top of your committed backlog and key initiatives
  • You’re good at letting people know what’s going on and can stay focused where the most value is to be gained

Nice to have:

  • Prior experience with building user profiles, data modeling, audience building, and segmentation
  • Proven analytical / quantitative analysis
  • Ability to build trust and follow through on commitments, while leading, inspiring others, and providing a positive influence
  • Committed to lifelong learning
  • Well-honed product-market instincts
  • Customer and Stakeholder Empathy

Why You'll Love Working Here

We are building a new muscle and organization to grow Vista into a true product-led technology company. You will be part of that exciting future.


Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees. Vista offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.

We're Remote-First

In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.

About Us

As an e-commerce powerhouse, Vista creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vista, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vista acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Equal Opportunity Employer

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

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